Pilates Gains Popularity as Fastest Growing Workout Modality in the U.S.

What's Happening?

According to a recent report by the Sports and Fitness Industry Association (SFIA), Pilates has emerged as the fastest growing workout modality in the United States over the past five years. Participation in Pilates has increased from 9.2 million to 12.9 million people, marking a nearly 40 percent rise. This surge in popularity is part of a broader trend of increased physical activity, with 80 percent of Americans engaging in at least one sport or fitness activity in the past year. Pilates is particularly popular among women, who constitute about 70 percent of its participants. The workout is known for its low-impact nature, making it accessible to a wide range of fitness levels, and can be practiced in various forms, including reformer, wall, or mat Pilates.

Why It's Important?

The growing popularity of Pilates reflects a significant shift in fitness trends, emphasizing low-impact and accessible workouts that cater to a diverse demographic. This trend is important for the fitness industry as it highlights a move towards more inclusive and sustainable exercise options. The increase in Pilates participation also suggests a rising awareness of the benefits of core strength, flexibility, and mobility, which are central to the practice. For the fitness industry, this could mean a shift in resource allocation towards Pilates classes and equipment, potentially impacting gym memberships and home workout markets. Additionally, the trend may influence public health positively by encouraging more people to engage in regular physical activity.

What's Next?

As Pilates continues to gain traction, fitness studios and gyms may expand their offerings to include more Pilates classes and equipment. This could lead to increased investment in instructor training and certification programs to meet the growing demand. Additionally, the trend may inspire innovation in Pilates-related products and services, such as online classes and home workout equipment. The fitness industry might also see collaborations with health professionals to promote Pilates as a beneficial practice for physical rehabilitation and overall wellness.