What's Happening?
New York Governor Kathy Hochul has signed two groundbreaking bills aimed at increasing transparency in the use of artificial intelligence within the film industry. The first bill mandates that any advertisement featuring AI-generated synthetic performers
must disclose this fact. The second bill requires companies to obtain consent from heirs or executors before using an individual's name, image, or likeness for commercial purposes posthumously. These measures, described by Hochul as 'first in the nation,' were announced at a press conference held at the SAG-AFTRA offices in New York City. The event was attended by union executives and notable figures such as former SAG-AFTRA president Fran Drescher. The legislation comes amid growing concerns about the ethical implications of AI in entertainment, particularly following Disney's announcement of a partnership with OpenAI to use AI in creating video content with iconic characters.
Why It's Important?
The signing of these bills marks a significant step in regulating the use of AI in the entertainment industry, addressing concerns about the authenticity and ethical use of digital replicas. By requiring transparency and consent, the legislation aims to protect performers' rights and ensure that AI innovations do not undermine human contributions to the arts. This move could set a precedent for other states and industries grappling with similar issues, potentially influencing national policy on AI usage. The legislation also reflects a broader societal push towards responsible AI practices, balancing innovation with ethical considerations. Stakeholders in the entertainment industry, including actors and content creators, stand to benefit from these protections, while companies may need to adjust their practices to comply with the new regulations.
What's Next?
The implementation of these bills will likely prompt other states to consider similar legislation, potentially leading to a nationwide standard for AI transparency in media. Companies involved in AI-driven content creation may need to develop new protocols to ensure compliance, such as obtaining necessary consents and clearly labeling AI-generated content. The entertainment industry will be closely watching how these regulations impact creative processes and business models. Additionally, ongoing discussions between unions and tech companies may lead to further refinements in AI policies, particularly as technology continues to evolve. The response from major industry players, including Disney and OpenAI, will be crucial in shaping the future landscape of AI in entertainment.
