What's Happening?
The UK government has announced that streaming services with over 500,000 UK users, including Netflix, Amazon Prime Video, and Disney+, will be subject to enhanced regulation by Ofcom. This move is part of the implementation of the Media Act 2024, which
aims to bring video-on-demand services under similar regulatory standards as traditional broadcasters. The new regulations will require these platforms to adhere to a video-on-demand standards code, ensuring content accuracy, impartiality, and protection against harmful material. Additionally, the services must meet minimum accessibility requirements, such as providing subtitles for 80% of their content. The government plans to hold a public consultation to gather input on these new standards.
Why It's Important?
This regulatory change is significant as it addresses the growing shift in how audiences consume media, with many opting for on-demand services over traditional TV. By imposing similar standards on streaming platforms as those on broadcasters, the UK government aims to ensure consistent audience protection and accessibility across all media formats. This move could impact the operations of major streaming services, potentially leading to increased compliance costs and changes in content delivery. It also reflects a broader trend of governments seeking to regulate digital platforms more closely, which could influence global media policies.
What's Next?
Ofcom will begin a public consultation on the new standards and accessibility codes, allowing the public and service providers to express their views. The outcome of this consultation will shape the final regulatory framework. Streaming services will need to prepare for compliance with these new regulations, which may involve adjusting their content and accessibility features. The industry will be closely watching how these changes affect market dynamics and whether similar regulatory approaches will be adopted in other countries.
