What's Happening?
Blackstone Publishing has announced the creation of a new imprint called AWE, in collaboration with the military thriller author duo Brian Andrews and Jeffrey Wilson. This new imprint, Andrews & Wilson Entertainment (AWE), aims to highlight both established and emerging authors in the military thriller genre. The focus will be on stories that emphasize themes of service, sacrifice, grit, perseverance, heroism, faith, and moral courage. The first book to be released under this imprint is 'The Adversary,' part of Andrews and Wilson's Tier One series, scheduled for publication on November 4. AWE plans to publish 12 books in 2026 and 2027, with a goal of increasing to 20 titles annually. The lineup includes works from authors such as Don Bentley, Joshua Hood, and Jack Stewart, along with new titles in Andrews and Wilson's existing series and standalone works.
Why It's Important?
The launch of AWE by Blackstone Publishing and Andrews & Wilson represents a significant expansion in the military thriller genre, which is popular among readers who enjoy action-packed narratives with strong moral themes. This move not only provides a platform for established authors but also opens doors for new voices in the genre, potentially diversifying the types of stories and perspectives available to readers. The focus on themes like heroism and moral courage may resonate with audiences seeking inspirational and thought-provoking content. For Blackstone Publishing, this partnership could enhance its market position by tapping into a dedicated fan base and expanding its catalog with high-demand titles.
What's Next?
As AWE begins its publishing journey, the imprint will likely focus on building its brand identity and establishing a strong presence in the military thriller market. The success of the initial titles, including 'The Adversary,' will be crucial in setting the tone for future releases. Stakeholders such as authors, readers, and industry professionals will be watching closely to see how AWE differentiates itself from other imprints and how it contributes to the genre's evolution. The imprint's growth strategy, including its plan to increase the number of titles published annually, will be key to its long-term success.
