What's Happening?
Marina Abramović has introduced a new immersive project titled 'THE BUS' at the World Economic Forum in Davos. This initiative is designed to encourage world leaders to engage in digital detox and reflection amidst the high-pressure environment of the forum.
Participants are required to lock away their digital devices and engage in a series of exercises from the Abramović Method, aimed at promoting mindfulness and presence. The project is part of a broader effort to integrate arts and culture into the forum's mission, emphasizing the importance of human connection and reflection in an increasingly digital world.
Why It's Important?
The introduction of 'THE BUS' at Davos highlights the growing recognition of the need for digital detox and mindfulness in high-stress environments. By targeting world leaders, the project underscores the importance of reflection and human connection in decision-making processes. This initiative could influence how leaders approach global issues, potentially fostering more thoughtful and empathetic policies. Additionally, it reflects a broader cultural shift towards valuing mental health and well-being in professional settings, which could have significant implications for workplace culture and productivity.
What's Next?
Following its debut at Davos, 'THE BUS' is set to travel to Zurich for a collaboration with the University of Zurich, focusing on mental health among adolescents and young adults. The project aims to continue its journey across Europe, adapting its content to different cultural contexts and audiences. This expansion could further promote the importance of digital detox and mindfulness, potentially influencing educational and corporate practices across the continent.
