What's Happening?
NexChapter, an advisory firm specializing in loyalty, retail media, and digital transformation for convenience and grocery retailers, has appointed Ben Wynkoop as principal and vice president of merchandising and supply chain. Wynkoop will lead the firm's new practice in these areas, bringing nearly 30 years of experience from roles at major retailers like 7-Eleven and Albertsons. His appointment marks a strategic expansion for NexChapter, aiming to enhance operational efficiency and customer experience for its clients.
Why It's Important?
Wynkoop's appointment is significant as it reflects NexChapter's commitment to broadening its service offerings beyond digital and media strategies to include comprehensive retail operations. This move is poised to benefit retailers by providing integrated solutions that address both merchandising and supply chain challenges, crucial for maintaining competitiveness in the rapidly evolving retail landscape. The expertise Wynkoop brings could lead to improved profitability and customer satisfaction for NexChapter's clients, potentially setting new standards in the industry.
What's Next?
NexChapter plans to leverage Wynkoop's expertise to develop innovative strategies that enhance speed to market and operational efficiency. The firm is also preparing for C-StoreTEC 2025, a major industry event focused on technology and digital transformation in retail, where it will likely showcase its expanded capabilities and engage with industry leaders to drive further growth.
