What's Happening?
Pumpkin patches in the West of England are experiencing a surge in popularity, largely attributed to social media influence. Venues like Avon Valley Country Park in Keynsham and Fairfield Pumpkins near Yeovil have reported significant increases in visitors,
with many attending primarily for photo opportunities. Avon Valley Country Park attracts around 120,000 visitors annually, while Fairfield Pumpkins has seen a steady rise in attendance since starting their pick-your-own pumpkin patches five years ago. The trend is seen as an American cultural import, gaining traction in the UK through social media platforms. Doug Douglas, owner of Avon Valley Country Park, notes that the business has grown significantly in the past three years, particularly since the COVID-19 pandemic.
Why It's Important?
The growing popularity of pumpkin patches highlights the influence of social media on consumer behavior and cultural trends. This phenomenon reflects a shift towards experiential activities that are visually appealing and shareable online. The trend benefits local businesses by increasing foot traffic and sales, particularly during the Halloween season. It also underscores the globalization of cultural practices, as American traditions like pumpkin picking become integrated into other cultures. The rise in popularity of such activities can have economic implications for rural areas, providing additional revenue streams for farms and local attractions.
