What is the story about?
What's Happening?
Epic Games has announced that creators in its Creator program will be able to earn revenue from the sale of in-game items they create, alongside existing engagement payouts for Epic-created items. Starting in December, creators will earn 100% of the V-Bucks value of purchases made in third-party experiences until the end of 2026, before fees. This initiative comes as Fortnite faces competition from Roblox, which has seen significant growth and success with its creator-driven content. Epic Games has been involved in legal battles over app store fees, impacting its platform availability.
Why It's Important?
The decision to allow creators to monetize their content directly is a strategic move by Epic Games to compete with Roblox, which has been successful in monetizing user-generated content. By offering better financial incentives, Epic Games aims to attract more creators to its platform, potentially increasing innovation and diversity in gaming experiences. This could lead to enhanced player engagement and popularity for Fortnite, as creators are encouraged to develop unique and engaging content. The move also reflects the growing trend of platforms leveraging creator-driven content to drive revenue and enhance user experience.
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