What's Happening?
RPA, a prominent independent advertising agency based in Santa Monica, has announced a significant leadership change. Pete Imwalle, who has been with the agency for 32 years, is stepping down from his
role as CEO. Jim Helberg, previously the agency's EVP and chief media officer, will succeed Imwalle as CEO. Helberg has been with RPA since 2017 and has held senior roles at Spark Foundry. He is also involved with the 4A's Media Leadership Council and serves as an adjunct professor of media strategy at the University of Oklahoma. Helberg will collaborate with agency president and COO Brett Bender to enhance RPA's strategic approach amid shifts in the advertising landscape.
Why It's Important?
The leadership transition at RPA is crucial as it represents a strategic shift for one of the largest independent advertising agencies on the West Coast. With longstanding relationships with major clients like American Honda, the agency's direction under Helberg could influence its ability to adapt to industry changes and maintain its independence. Helberg's experience and strategic vision are expected to help RPA navigate the evolving media landscape, potentially impacting its client offerings and market position. This change could also affect the agency's approach to media strategy and client engagement, given Helberg's background and expertise.
