What's Happening?
Doug Kennedy, through the Kennedy Training Network (KTN), is offering a free webcast focused on training hotel spa reception desk teams. Scheduled for October 17, the 40-minute session aims to enhance the sales and hospitality skills of spa staff, emphasizing the importance of first impressions in boosting spa and overall hotel revenue. The training will cover techniques such as upselling, cross-selling, and personalized customer interactions. The webcast is part of a series sponsored by Travel Outlook and Track Hospitality Software, designed to upskill staff across the lodging industry.
Why It's Important?
The training is crucial as it addresses the growing trend of wellness travel, where spa experiences play a significant role in guest satisfaction and revenue generation. By equipping spa staff with advanced sales techniques, hotels can enhance guest experiences and increase revenue per spa visit. This initiative also highlights the importance of soft marketing opportunities, as spa visits can attract guests staying in nearby accommodations. The free access to this training, made possible by sponsors, democratizes professional development opportunities for hospitality staff, potentially leading to improved service standards across the industry.
What's Next?
Following the October webcast, additional training sessions are scheduled, including topics on hotel sales presentations and using the Value Pyramid model to enhance guest experiences. These sessions aim to further equip hospitality professionals with skills to adapt to changing industry dynamics, such as the shift towards virtual meetings for event planning. The ongoing series will continue to provide valuable insights and strategies for improving sales and customer service in the hospitality sector.
