Walmart to Remove Synthetic Dyes and Additives from Store Brands by 2027

What's Happening?

Walmart has announced plans to eliminate synthetic food dyes and 30 other ingredients from its store brands in the United States by January 2027. This decision affects approximately 1,000 products, including salty snacks, baked goods, power drinks, salad dressings, and frosting. The move is part of a broader trend among major food companies, such as Kraft Heinz and Nestle, to phase out petroleum-based synthetic dyes. Walmart's reformulation plan will primarily involve its largest private-label food brand, Great Value, and will extend to its Marketside and Freshness Guaranteed lines. The company aims to replace banned additives with viable alternatives that maintain product quality, taste, and affordability.

Why It's Important?

The initiative reflects growing consumer and governmental scrutiny over food safety and ingredient transparency. By removing synthetic dyes and additives, Walmart is responding to health advocates' concerns about potential links to health issues such as cancer and behavioral problems in children. This move could set a precedent for other retailers and manufacturers to follow suit, potentially leading to widespread changes in the food industry. The reformulation may also impact the availability and pricing of certain products, as companies seek natural alternatives that meet safety standards.

What's Next?

Walmart shoppers can expect to see reformulated food items in the coming months, with changes in ingredients and packaging. The federal government is also increasing scrutiny on artificial food dyes, with the FDA planning to eliminate synthetic dyes by the end of 2026. As the market for approved alternatives grows, Walmart's decision may accelerate the adoption of natural ingredients across the industry.