What's Happening?
Matters To You Studio has been recognized at the Pentawards 2025 for its innovative sustainable packaging design, The Regenerative Box. The design utilizes cork harvested from cork oak trees, emphasizing a circular-first approach that balances aesthetics
with authenticity. The project highlights the studio's commitment to sustainability and cultural relevance, using technology to trace the origin of materials and communicate the brand's environmental commitments.
Why It's Important?
The recognition of Matters To You Studio at the Pentawards underscores the growing importance of sustainable design in the packaging industry. It reflects a shift towards environmentally responsible practices that prioritize resource conservation and cultural heritage. The award highlights the role of design in promoting sustainability and the potential for innovative solutions to address environmental challenges. This development encourages other companies to adopt similar practices, contributing to a broader movement towards sustainable business models.
