What's Happening?
In the midst of Winter Storm Fern, two 13-year-old entrepreneurs, Aaron Rappaport and Teo Driscoll, set up a hot chocolate stand in Prospect Park, Brooklyn. With the storm bringing up to 12 inches of snow,
the boys saw an opportunity to sell hot chocolate to families enjoying the snowy weather. Their usual business of shoveling stoops was on hold due to the ongoing snowfall, prompting them to pivot to selling hot chocolate. The $3-a-cup venture proved popular among park-goers, including families and children who were out sledding.
Why It's Important?
This entrepreneurial initiative by young teenagers highlights the potential for creativity and adaptability in business, even at a young age. It demonstrates how young individuals can identify and capitalize on market opportunities, in this case, the demand for warm beverages during a snowstorm. This story also reflects the broader trend of youth entrepreneurship, encouraging other young people to explore business ventures and develop skills such as financial literacy, customer service, and marketing. The success of Aaron and Teo's hot chocolate stand serves as an inspiring example of how young entrepreneurs can thrive by responding to immediate community needs.
