What is the story about?
What's Happening?
Royalton Hotels & Resorts has launched the Royalton Reserve Collection, a new portfolio of independent luxury resorts. Paraíso de la Bonita in Riviera Maya is the inaugural member, offering enhanced inclusions such as private Butler Service and exclusive areas for Diamond Club guests. The resort will debut the Chairman Building, featuring additional oceanfront suites and a new Royal Spa with advanced wellness facilities. This launch marks a new era in luxury all-inclusive hospitality, emphasizing individuality and creativity.
Why It's Important?
The introduction of the Royalton Reserve Collection signifies a strategic focus on luxury all-inclusive travel, catering to discerning travelers seeking unique experiences. This move is significant for the U.S. market as it highlights the growing demand for personalized and exclusive travel options. The emphasis on wellness and high-end retreats aligns with consumer trends towards health-conscious and experiential travel. The expansion of luxury offerings can influence U.S. travel agencies and hospitality businesses to adopt similar strategies.
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