What's Happening?
DAZN, pronounced 'Da Zone', is rapidly expanding its global presence, now available in over 200 countries. Initially launched in Austria, Germany, Japan, and Switzerland in 2016, DAZN has since expanded
to the US, UK, Italy, Brazil, and more. The service offers a wide array of sports, including Premier League, NFL, NBA, MLB, NHL, and F1, with subscription prices varying by region. DAZN aims to provide affordable access to live sports, challenging traditional pay-per-view models and cable services.
Why It's Important?
DAZN's expansion represents a significant shift in the sports broadcasting landscape, offering consumers a cost-effective alternative to traditional cable and pay-per-view services. By providing access to major sports leagues at competitive prices, DAZN is poised to disrupt the market, potentially leading to increased competition and innovation among streaming services. This could benefit consumers by driving down costs and improving service quality. Additionally, DAZN's model may influence how sports rights are negotiated and distributed globally.
