What's Happening?
Very Group has appointed Paul Stafford, a former executive at Superdrug, as its new head of retail media. Stafford, who previously led Superdrug's retail media network, Optimo, brings over 18 years of experience in brand, digital marketing, and retail media. In his new role, Stafford will spearhead the long-term strategy for Very Media Group, focusing on strengthening relationships with existing brand partners and developing new commercial collaborations. This appointment coincides with the launch of Very iD, a first-party data solution aimed at creating more effective marketing campaigns that resonate with target audiences and drive return on investment.
Why It's Important?
The appointment of Paul Stafford is significant for Very Group as it seeks to expand its influence in the retail media space. By leveraging Stafford's expertise, the company aims to enhance its marketing capabilities and offer brand partners improved campaign success through its new data solution, Very iD. This move reflects the growing importance of data-driven marketing strategies in the retail sector, where companies are increasingly relying on first-party data to tailor their campaigns and maximize returns. The development is likely to impact the competitive landscape of retail media, with Very Group positioning itself as a leader in innovative marketing solutions.
What's Next?
With Stafford at the helm, Very Group is expected to further develop its retail media strategies, potentially leading to new partnerships and collaborations. The focus will likely be on utilizing the Very iD solution to its fullest potential, offering brand partners more personalized and effective marketing campaigns. As the retail media landscape evolves, Very Group's initiatives may prompt other companies to adopt similar data-driven approaches, influencing industry standards and practices.
