What's Happening?
Under Canvas, a leader in upscale outdoor hospitality, has announced the opening of its new location, Under Canvas White Mountains, set for June 2026. This marks the brand's second location in New England and its first in New Hampshire. The camp is situated
on 86 scenic acres, offering views of Mount Washington and the Presidential Range, and provides convenient access to the White Mountain National Forest. The site will feature safari-inspired canvas tents with private decks, West Elm furnishings, and ensuite bathrooms. Guests can enjoy local-inspired dining, live music, yoga, and outdoor games, all centered around communal fire pits. A Guest Experience Coordinator will assist in planning activities such as hiking, rafting, and mountain biking.
Why It's Important?
The expansion of Under Canvas into New Hampshire signifies a growing trend in upscale outdoor hospitality, catering to travelers seeking unique and sustainable experiences. This development is likely to boost local tourism, providing economic benefits to surrounding communities. The focus on sustainability and minimal land disturbance aligns with increasing consumer demand for eco-friendly travel options. The new location's proximity to popular attractions like Franconia Notch State Park and the Mount Washington Cog Railway enhances its appeal, potentially drawing more visitors to the area and supporting local businesses.
What's Next?
Reservations for Under Canvas White Mountains are now available, with rates starting at $279 per night. As the opening date approaches, the company may engage in marketing efforts to attract visitors and highlight the unique offerings of the new location. The emphasis on sustainability and community connection may lead to partnerships with local businesses and environmental groups, further integrating the camp into the regional tourism landscape.
Beyond the Headlines
Under Canvas's commitment to sustainability and minimal land disturbance reflects broader industry trends towards environmentally conscious travel. The brand's recognition for having the first-ever DarkSky-certified resort highlights its leadership in protecting natural environments. This approach may influence other hospitality companies to adopt similar practices, contributing to a shift towards more sustainable tourism models.
