What's Happening?
Designers in the creative industry are advocating for a shift in their roles from mere executors to process leaders. Gizay Samancı from Ba’ndo Design Agency emphasizes that designers should be seen as thinkers,
strategists, and storytellers who generate ideas and lead the creative process. This perspective challenges the traditional view of designers as individuals who simply 'make things look good' after decisions have been made by others. The article highlights the importance of allowing designers to take the reins in the creative process to unlock deeper layers of creativity and innovation. Designers like Bengisu Demirkaya and Doğa Erdağ argue that design should not be reduced to aesthetics alone but should be based on a well-thought-out context, with every choice being intentional.
Why It's Important?
The call for greater creative autonomy among designers is significant as it could lead to more innovative and impactful design solutions. By allowing designers to lead the process, companies and brands can benefit from more focused ideas and sharper messages that resonate better with their audiences. This shift could enhance the overall quality and effectiveness of design work, potentially leading to stronger brand identities and more successful marketing strategies. The recognition of designers as integral to the creative process could also elevate their status within the industry, leading to more collaborative and holistic approaches to design projects.
