What's Happening?
The Specialty Food Association (SFA) is set to launch a new trade event, Winter FancyFaire, in San Diego from January 11-13, 2026. This event aims to reshape how the restaurant and foodservice industries
source and think about specialty foods. Replacing the Winter Fancy Food Show, Winter FancyFaire will offer a cultural and culinary experience, featuring immersive activations like Discovery Point and Discovery Demos. The event is designed to help operators navigate challenges such as labor shortages and fluctuating food costs by providing access to global and local trends, new products, and direct connections with food makers.
Why It's Important?
Winter FancyFaire represents a strategic shift for the SFA, moving from Las Vegas to San Diego to offer a more culturally rich experience. This event is crucial for foodservice operators facing unpredictable market conditions, as it provides a platform for discovering innovative solutions and products. The event's focus on global flavors and authentic sourcing can help operators meet consumer expectations and manage costs effectively. By offering a comprehensive look at current consumer interests, Winter FancyFaire aims to equip industry professionals with the insights needed to adapt and thrive in a competitive market.
What's Next?
Winter FancyFaire will feature international pavilions and programs like the Campus Tasting Trail, which integrates member products into local culinary experiences. The event will also include the Transforming Trends showcase, identifying key consumer lifestyle shifts. As the event approaches, SFA will continue to update attendees on logistics, including travel and accommodation options. The event is expected to attract a diverse range of foodservice professionals, from chefs to hospitality buyers, looking for unique ingredients and ideas.
