Bending Spoons Acquires Vimeo for $1.38 Billion, Impacting Streaming Tools Market

What's Happening?

Bending Spoons has agreed to acquire Vimeo for $1.38 billion, marking a significant shift in the streaming tools market. The acquisition, announced on September 9, 2025, will transition Vimeo from a public to a private entity, following recent layoffs affecting 10% of its workforce. Shareholders will receive $7.85 per share in the all-cash deal. Bending Spoons, known for owning apps like Evernote and WeTransfer, plans to invest in Vimeo's creator and enterprise products, potentially altering its strategic focus. This acquisition comes amid a wave of consolidation in the streaming industry, with Vimeo's sale representing a 91% premium over its recent share prices.

Why It's Important?

The acquisition of Vimeo by Bending Spoons is significant as it removes a major public competitor from the market, potentially leading to faster product integration and a renewed focus on enterprise solutions. This shift may impact independent creators who rely on Vimeo's platform, as the new ownership could prioritize long-term product development over immediate market pressures. The deal highlights the ongoing consolidation in the streaming tools sector, which may result in fewer options for niche publishers and increased cost synergies for larger players. The strategic move by Bending Spoons could reshape the competitive landscape, affecting both creators and small businesses.

What's Next?

Following the acquisition, Vimeo is expected to go private in the fourth quarter of 2025, subject to regulatory approvals. Bending Spoons aims to leverage its existing user base of 300 million monthly users to expand Vimeo's reach. The transition may lead to changes in Vimeo's product offerings, with a potential shift towards enterprise-focused features. Independent creators may face challenges in monetization as corporate priorities evolve. Stakeholders will be watching closely to see how quickly these changes are implemented and whether Vimeo can maintain its creator-first approach under new ownership.