What's Happening?
Global Hotel Alliance (GHA) has reported a robust performance for the third quarter of 2025, with total hotel revenues increasing by 18% year-on-year to $813 million. The alliance, which is the world's
largest of independent hotel brands, saw a 19% rise in total room nights, with 66% being international stays. The U.S. and UK were the top feeder markets, showing revenue growth of 16% and 32% respectively. GHA's loyalty program, GHA DISCOVERY, also saw significant growth, with enrollments up 38% and DISCOVERY Dollar redemptions increasing by 39%.
Why It's Important?
The strong performance of GHA highlights the recovery and growth of the global travel and hospitality industry post-pandemic. The increase in international stays and loyalty program engagement indicates a resurgence in consumer confidence and travel demand. This growth is crucial for the hospitality sector, which has faced significant challenges in recent years. GHA's success in expanding its loyalty program and increasing cross-brand engagement demonstrates the effectiveness of its strategic initiatives to drive revenue and enhance customer loyalty.
What's Next?
As GHA continues to build on its momentum, the alliance is poised to close the year with record levels of member activity and revenue growth. The focus will likely remain on expanding its global reach and enhancing the value of its loyalty program. Stakeholders will be interested in how GHA plans to sustain this growth and capitalize on emerging travel trends. The alliance's ability to adapt to changing consumer preferences and market conditions will be key to its continued success.
