What is the story about?
What's Happening?
Bulletproof has introduced a new high protein iced coffee available in original and mocha flavors. The coffee contains 12 grams of whey protein and is free from artificial flavors and sweeteners. It is available for purchase online, with retail distribution expected at Sprouts Markets and HEB later this year. The launch follows the expansion of Bulletproof's enhanced coffee line, reflecting the company's focus on functional beverages.
Why It's Important?
The introduction of high protein iced coffee by Bulletproof taps into growing consumer trends for protein-rich and functional beverages. This product launch may influence the competitive landscape in the coffee industry, encouraging other brands to innovate and cater to health-conscious consumers. Bulletproof's expansion into retail markets could increase its brand visibility and market share, impacting sales and consumer preferences in the beverage sector.
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