What's Happening?
Véronique Nichanian, the artistic director of menswear at Hermès, is stepping down after nearly four decades of shaping the brand's menswear line. Her departure coincides with the end of the spring/summer
2026 season, which saw a generational shift with 15 designer debuts. Nichanian's tenure at Hermès was marked by a commitment to 'quiet luxury,' focusing on quality and timeless elegance rather than chasing trends. Under her leadership, Hermès maintained a steady course, resisting the industry's accelerated pace and focusing on artisanal excellence. Her designs evolved subtly, reflecting changes in everyday life rather than market demands, and her approach contributed significantly to Hermès' economic resilience, with notable sales increases in leather goods and clothing.
Why It's Important?
Nichanian's departure is significant as it marks the end of a stable era for Hermès menswear, characterized by consistency and quality. Her approach to fashion, which emphasized timeless elegance and craftsmanship, has been integral to Hermès' success, especially in challenging market conditions. The brand's ability to maintain economic strength, with substantial sales growth, underscores the value of Nichanian's philosophy. Her influence extended beyond design, shaping Hermès' identity as a luxury brand that prioritizes enduring quality over fleeting trends. As the fashion industry continues to evolve rapidly, Nichanian's legacy serves as a reminder of the importance of maintaining a clear focus on brand values and quality.
What's Next?
With Nichanian's departure, Hermès faces the challenge of continuing her legacy while adapting to new market dynamics. The upcoming autumn/winter 2026 collection will be her final contribution, potentially setting the tone for future directions. Hermès will need to balance the introduction of new creative voices with the preservation of its established identity. The brand's commitment to artisanal excellence and timeless design will likely remain central, but new leadership may bring fresh perspectives and innovations. As the industry shifts, Hermès' ability to navigate these changes while maintaining its core values will be crucial for its continued success.
Beyond the Headlines
Nichanian's tenure at Hermès highlights broader themes in the fashion industry, such as the tension between rapid change and enduring quality. Her approach exemplifies the potential for luxury brands to thrive by focusing on craftsmanship and timeless design rather than succumbing to the pressure of constant innovation. This philosophy not only contributed to Hermès' economic resilience but also positioned the brand as a leader in 'quiet luxury,' a concept that resonates with consumers seeking authenticity and lasting value. Nichanian's legacy may inspire other brands to reconsider their strategies, emphasizing the importance of maintaining a clear identity and commitment to quality in a fast-paced industry.
