What's Happening?
Project B, a new global basketball league, has announced its plans to host tournaments across Asia, Europe, and Latin America starting November 2026. Founded by Grady Burnett and Geoff Prentice, the league aims
to attract top talent by offering substantial salaries and equity stakes. Seattle Storm star Nneka Ogwumike has been signed as the league's first player, with other WNBA players reportedly joining. The league promises seven-figure salaries, starting at $2 million annually, and multiyear deals reaching eight figures.
Why It's Important?
The establishment of Project B represents a significant shift in the basketball landscape, offering players lucrative opportunities outside traditional leagues like the NBA and WNBA. By providing equity stakes, the league incentivizes players to invest in its success, potentially altering the dynamics of player contracts and league operations. This development could lead to increased competition for talent, impacting existing leagues and encouraging them to reevaluate their compensation structures.
What's Next?
Project B is set to begin its tournaments in November 2026, with preparations underway to secure venues and finalize player rosters. The league's success will depend on its ability to attract and retain top talent, as well as its execution of international tournaments. Stakeholders in existing leagues may respond by enhancing their offerings to retain players, leading to potential shifts in player movement and league strategies.
Beyond the Headlines
The creation of Project B highlights the growing globalization of basketball, with leagues seeking to expand their reach and influence. This trend reflects broader changes in sports management, where international markets are increasingly seen as vital for growth. The league's approach to player compensation and equity could set new standards, influencing how athletes negotiate contracts and engage with league operations.
