What's Happening?
QBE Insurance has announced a partnership with Velocity Frequent Flyer, allowing new customers to earn up to 80,000 Velocity Points through eligible home and car insurance policies. This collaboration
aims to provide value and convenience to Australian consumers by integrating insurance solutions with loyalty rewards. New QBE customers can earn 30,000 points per policy, with an additional 10,000 points upon renewal. Virgin Australia Business Flyer members can also earn up to 15,000 Velocity Points on eligible small business insurance, plus an additional 5,000 points upon renewal. The partnership reflects QBE's commitment to enhancing customer experience by offering rewards that can be redeemed for travel benefits, such as flights with Virgin Australia.
Why It's Important?
The partnership between QBE Insurance and Velocity Frequent Flyer is significant as it highlights the growing trend of integrating loyalty programs with essential services like insurance. This move not only enhances customer retention but also provides added value to consumers who are increasingly seeking more from their expenditures. By offering substantial loyalty rewards, QBE is likely to attract more customers, thereby increasing its market share in the insurance sector. Additionally, the collaboration with Velocity Frequent Flyer could lead to increased brand loyalty and customer satisfaction, as consumers benefit from both insurance coverage and travel rewards.
