What's Happening?
The New York Jets have organized a 'touchdown tailgate' event in London, aiming to bring American football to a broader audience outside the United States. This activation, produced by the agency 160over90, is part of a larger effort to expand the sport's international presence. The event includes various activities designed to engage fans and introduce them to the excitement of American football, potentially increasing its popularity in regions where it is less known.
Why It's Important?
This initiative by the New York Jets highlights the growing trend of American sports franchises seeking to expand their global footprint. By hosting events like the 'touchdown tailgate' in London, the Jets are not only promoting the sport but also tapping into new markets, which could lead to increased revenue and fan base. This move reflects the broader strategy of American sports leagues to internationalize their appeal, potentially leading to more games being played abroad and increased merchandise sales.
What's Next?
Following the success of such events, other NFL teams may consider similar international activations to promote American football globally. The NFL could also explore partnerships with local sports organizations in different countries to further integrate the sport into their cultures. Additionally, there may be discussions about scheduling more regular season games outside the U.S., which would require logistical planning and collaboration with international sports bodies.
