What's Happening?
On Air Fest, a leading podcast industry festival based in Brooklyn, has rebranded as On Air Presents, expanding into a year-round enterprise. The rebrand includes its creative agency Work x Work, relaunches the Los Angeles edition of the festival, and incorporates The Ambies awards show. This expansion reflects the podcast industry's rapid growth and shift towards omnichannel storytelling, with On Air Presents aiming to help podcasters and marketers extend beyond audio into video and events.
Why It's Important?
The rebranding and expansion of On Air Fest into On Air Presents highlights the evolving nature of the podcast industry, which is experiencing significant growth and diversification. By incorporating video and events, the industry can reach wider audiences and create more engaging content. The inclusion of The Ambies awards show adds prestige and recognition, potentially attracting more industry participants and sponsors.
What's Next?
On Air Presents will continue to expand its offerings, including the relaunch of its Los Angeles festival and hosting The Ambies in New York. These developments may lead to increased collaboration and innovation within the podcast industry, as well as greater visibility and engagement with audiences.
Beyond the Headlines
The shift towards omnichannel storytelling in podcasting reflects broader trends in media consumption, where audiences seek diverse and interactive content experiences. This evolution may influence other media sectors, encouraging more integrated and dynamic content strategies.
