What's Happening?
7-Eleven, along with its affiliated convenience stores Speedway and Stripes, is rolling out a series of deals and promotions for the Thanksgiving period. The company is offering buy-one-get-one-free deals on chicken
sandwiches and biscuits at its Raise the Roost Chicken and Biscuits restaurant from November 27 to 30. Additionally, Speedy Cafe is providing $5 one-topping large pizzas for Speedy Rewards members during the same timeframe. On Thanksgiving Day, the 7Now delivery app offers $20 off orders over $30 with the code THANKS. The company is also promoting discounts on its online merchandise store, 7Collection, with up to 25% off sitewide and additional discounts for Black Friday and Cyber Monday. Furthermore, 7-Eleven is running a daily $5,000 giveaway through its apps until January 6.
Why It's Important?
These promotions are significant as they reflect 7-Eleven's strategy to enhance customer engagement and loyalty during a key holiday period. By offering exclusive deals and discounts, the company aims to attract more customers and increase sales. The initiative also highlights the growing trend of convenience stores expanding their foodservice offerings to compete with traditional fast-food chains. The daily giveaway program further incentivizes customer interaction with the brand, potentially boosting app usage and in-store visits. This approach could strengthen 7-Eleven's market position as a leading convenience store chain in the U.S.
