What's Happening?
LSU quarterback Garrett Nussmeier has signed a name, image, and likeness (NIL) contract with Nike, as announced by the company on Instagram. This partnership comes as Nussmeier is in the midst of a promising season, aiming for both a national championship and the Heisman Trophy. According to On 3's NIL valuations, Nussmeier holds the fourth-highest valuation in college football at $4 million, trailing only Texas' Arch Manning, Miami's Carson Beck, and Ohio State's Jeremiah Smith. The NIL deal is a significant factor in Nussmeier's decision to return to LSU for the 2025 season, allowing him to earn substantial income while still in college. His performance so far includes leading LSU to a 2-0 start with wins over Clemson and Louisiana Tech, completing 68.4% of his passes for 469 yards, two touchdowns, and one interception. LSU is currently ranked No. 3 in the country.
Why It's Important?
The signing of an NIL contract with Nike highlights the evolving landscape of college athletics, where athletes can now capitalize on their personal brand while still in school. This development is significant for college sports, as it provides athletes with financial opportunities that were previously unavailable, potentially influencing their decisions to remain in college longer. For Nussmeier, this deal not only enhances his financial standing but also boosts his visibility and marketability, which could positively impact his future NFL draft prospects. The ability to earn through NIL deals may encourage more athletes to prioritize their college careers, balancing education and sports while preparing for professional opportunities.
What's Next?
As Nussmeier continues his pursuit of a national title and the Heisman Trophy, his performance on the field will be closely watched. His current Heisman odds are second-best at +900, just behind Oklahoma's John Mateer. The outcome of LSU's season and Nussmeier's individual achievements could further elevate his draft stock, with projections already placing him as a top-five pick in the upcoming NFL draft. Additionally, the success of his NIL deal with Nike may set a precedent for future college athletes seeking similar opportunities.
