What's Happening?
Leaft Foods, a New Zealand-based startup, has partnered with Lacto Japan to distribute RuBisCO protein, extracted from alfalfa, in the Japanese market. The partnership aims to engage with Japanese companies in plant-based foods, bakery products, and sports nutrition, with plans to build a multimillion-dollar business over the next five years. Leaft Foods is scaling up production, expecting regulatory approval for RuBisCO protein isolate in Japan by the end of 2026.
Why It's Important?
The partnership marks a significant step in the global expansion of plant-based protein alternatives, addressing growing consumer demand for sustainable and nutritious food options. RuBisCO protein offers digestibility and functionality comparable to animal proteins, positioning it as a viable alternative in the food industry. The collaboration could influence market dynamics, encouraging innovation and competition in the plant-based protein sector.
What's Next?
Leaft Foods plans to increase production to hundreds of tons per month, focusing on expanding its presence in the ingredient space. The company will navigate regulatory processes in Japan, potentially facing challenges in market entry and consumer acceptance. Success in Japan could pave the way for further international expansion.
