What is the story about?
What's Happening?
Canva has appointed Ted Markovic as the global head of advertising and creative operations, signaling a major expansion of its creative studio worldwide. Markovic, who previously held executive roles at Uber and Walmart, joined Canva in September. He will report to Canva's Chief Marketing Officer Zach Kitschke and collaborate closely with Cat van der Werff, the executive creative director of Canva's in-house creative studio. Markovic's role involves building Canva's global creative operations, managing external agency relationships, and enhancing storytelling across campaigns to ensure cultural resonance in various markets. Canva's creative studio currently employs around 130 people globally, with offices in Los Angeles, Sydney, and Manila.
Why It's Important?
The hiring of Ted Markovic represents a strategic move by Canva to strengthen its global creative presence. As the company expands its creative operations, it aims to enhance its brand's cultural relevance and storytelling capabilities across different markets. This expansion is likely to increase Canva's influence in the design software industry, potentially attracting more users and partnerships. Markovic's experience with major companies like Uber and Walmart positions him well to lead this initiative, which could result in innovative campaigns and stronger market penetration. The move underscores Canva's commitment to maintaining a competitive edge in the rapidly evolving creative and advertising landscape.
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