What's Happening?
Torrid has announced the launch of its 2025 Casting Call, an initiative aimed at empowering plus-size women by providing them with a platform to showcase their individuality and style. The casting call is open to women sizes 10-30 from the U.S. and Canada, inviting them to participate by submitting photos and a video explaining why they should be the next face of Torrid. The process will culminate in 30 finalists being selected, with the public voting to narrow it down to 15. These finalists will attend a bootcamp in Los Angeles, featuring mentorship and a professional photoshoot. The winner will receive a $15,000 Torrid wardrobe, $5,000 in cash, and a starring role in Torrid's 2026 campaign. The initiative reflects Torrid's commitment to inclusivity in fashion, as emphasized by Chief Marketing Officer Vivian Alhorn.
Why It's Important?
The Torrid Casting Call is significant as it challenges traditional beauty standards in the fashion industry by celebrating diversity and inclusivity. By focusing on plus-size women, Torrid is addressing a market often overlooked by mainstream fashion, providing representation and opportunities for a demographic that has historically been marginalized. This initiative not only empowers participants by giving them a platform but also influences public perception, encouraging acceptance and appreciation of diverse body types. The involvement of prominent figures like Tabria Majors adds credibility and visibility to the campaign, potentially inspiring other brands to adopt similar inclusive practices.
What's Next?
As the casting call progresses, the selected finalists will prepare for the bootcamp in Los Angeles, where they will receive guidance and training. The public voting phase will engage the community, fostering a sense of involvement and support for the participants. The winner, announced on November 11, will embark on a journey that could redefine their career and influence the fashion industry. Torrid's continued expansion with new sub-brands suggests ongoing opportunities for diverse representation, potentially leading to broader industry changes as other companies observe the success of Torrid's inclusive approach.
