What's Happening?
Selena Gomez, a renowned actress and singer, has successfully transitioned into entrepreneurship with her beauty brand, Rare Beauty. Founded in 2020, Rare Beauty has become a favorite among Gen Z and is
valued at approximately $2.7 billion as of mid-2025. Gomez, now one of the youngest self-made billionaires, attributes her success to surrounding herself with a strong team, as advised by her friend Taylor Swift. Rare Beauty is not only focused on cosmetics but also on mental health advocacy. Gomez launched the Rare Impact Fund, aiming to raise $100 million for youth mental health services globally. The fund donates 1% of sales to support suicide prevention, crisis response, education, and community support, currently partnering with 30 nonprofits worldwide.
Why It's Important?
Selena Gomez's venture into the beauty industry and her focus on mental health initiatives highlight the growing trend of celebrities using their platforms for social impact. Rare Beauty's commitment to donating a portion of sales to mental health services sets a precedent for corporate social responsibility in the beauty sector. This move could influence other companies to integrate social causes into their business models, potentially leading to increased support for mental health services. Gomez's success also underscores the importance of strategic partnerships and team-building in entrepreneurship, offering a model for aspiring business leaders.
What's Next?
Rare Beauty's continued growth and the expansion of the Rare Impact Fund could lead to increased awareness and funding for mental health services. As the fund aims to raise $100 million, it may attract more nonprofit partners and expand its global reach. Gomez's advocacy for mental health could inspire other celebrities and influencers to support similar causes, potentially leading to broader societal change. Additionally, Rare Beauty's business model may encourage other companies to adopt similar philanthropic strategies, further integrating social responsibility into corporate practices.
Beyond the Headlines
Selena Gomez's journey from entertainment to entrepreneurship reflects broader cultural shifts where public figures leverage their influence for social good. Her focus on mental health aligns with increasing public discourse on the topic, potentially reducing stigma and encouraging more open conversations. The success of Rare Beauty and the Rare Impact Fund may also contribute to long-term changes in how businesses approach social issues, emphasizing the importance of ethical practices and community engagement.
