What's Happening?
The California Milk Advisory Board (CMAB) and VentureFuel have announced the participants for the 7th Annual Real California Milk Excelerator and Incubator programs. Fourteen companies have been selected to showcase products that emphasize high protein, clean labels, sustainability, and indulgence. The Excelerator program is divided into two tracks: one for growth-stage companies and another for earlier-stage companies. Each track includes seven companies that will receive programming, mentorship, and stipends to accelerate their growth. Notable participants include Foggy Bottom’s Boys, Jersey Scoops, and Joseph Farms, among others. The program will culminate in a pitch event in Napa, California, where companies will compete for marketing support and a grand prize.
Why It's Important?
The Real California Milk Excelerator program is significant as it fosters innovation in the dairy industry, encouraging companies to develop products that meet evolving consumer demands for health, sustainability, and indulgence. By supporting these companies, CMAB aims to enhance the competitiveness of California's dairy sector, potentially leading to increased market share and consumer loyalty. The program also highlights the importance of clean label and high-protein products, which are increasingly popular among health-conscious consumers. The initiative could drive growth in the dairy industry, benefiting producers, retailers, and consumers alike.
What's Next?
The selected companies will complete the program by December, participating in a pitch event where they will present their products to a judging panel. Four finalists will receive $30,000 in marketing support and will be monitored for sales growth over 12 months, competing for a $100,000 grand prize in 2026. The event will also announce the 2024 Real California Milk Excelerator finalist group winner. This competition could lead to increased visibility and market opportunities for the participating companies, potentially influencing product development trends in the dairy industry.
Beyond the Headlines
The Excelerator program not only supports product innovation but also emphasizes the importance of sustainability and wellness in the dairy industry. By encouraging companies to focus on these aspects, the program aligns with broader consumer trends towards environmentally friendly and health-oriented products. This could lead to long-term shifts in the industry, promoting more sustainable practices and healthier product offerings.
