What's Happening?
Diarrha N'Diaye-Mbaye, founder of the inclusive beauty brand Ami Colé, has been appointed as Executive Vice President of Beauty at Kim Kardashian's fashion brand Skims. This move is part of Skims' strategy
to expand its beauty offerings, which will include lip liners and fragrance products. N'Diaye-Mbaye brings over 15 years of experience in the beauty industry to her new role. Her appointment follows the closure of Ami Colé in July 2025 due to financial challenges. Ami Colé was known for its clean beauty products for women of color and had received backing from L'Oréal and was stocked by Sephora in the US and Canada.
Why It's Important?
The appointment of Diarrha N'Diaye-Mbaye signifies Skims' commitment to diversifying and expanding its product lines beyond fashion into the beauty sector. This strategic move could enhance Skims' market presence and appeal to a broader audience, particularly those interested in inclusive beauty products. The closure of Ami Colé highlights the financial challenges faced by niche beauty brands, but N'Diaye-Mbaye's new role at Skims offers her a platform to continue advocating for inclusivity in the beauty industry. This development may influence other beauty brands to prioritize diversity and inclusivity in their offerings.
What's Next?
With N'Diaye-Mbaye at the helm of Skims' beauty vertical, the brand is expected to launch new beauty products that align with its inclusive ethos. The collaboration with Tangle Teezer and the upcoming beauty line release could set the stage for Skims to become a significant player in the beauty industry. Stakeholders, including consumers and investors, will be watching how Skims integrates these new offerings and whether they resonate with the target market. The success of this expansion could lead to further consolidation of Kardashian's beauty and fashion ventures under the Skims brand.
Beyond the Headlines
The integration of Ami Colé's founder into Skims' leadership team underscores the importance of inclusivity in the beauty industry. This move could inspire other brands to adopt similar strategies, potentially leading to a more diverse and representative beauty market. Additionally, the consolidation of Kardashian's beauty ventures under Skims may streamline operations and create synergies that enhance product development and marketing efforts.
