What is the story about?
What's Happening?
Volkswagen has commenced series production of the ID.3 GTX FIRE+ICE model at its Zwickau and Dresden plants in Saxony. This special edition, developed in collaboration with BOGNER FIRE+ICE, is limited to 1,990 units, paying homage to the original Golf II Fire and Ice from the 1990s. The ID.3 GTX FIRE+ICE features two motor options and a sports DCC chassis, with prices starting at €56,020 in Germany. The model is part of Volkswagen's ongoing commitment to electric mobility, with over one million electric vehicles produced at these sites.
Why It's Important?
The production of the ID.3 GTX FIRE+ICE underscores Volkswagen's strategic focus on electric vehicles and its ability to innovate within the automotive industry. This limited edition model not only appeals to collectors and enthusiasts but also strengthens Volkswagen's brand presence in the electric vehicle market. The collaboration with BOGNER FIRE+ICE adds a unique fashion element, potentially attracting a broader consumer base interested in luxury and performance.
What's Next?
Volkswagen plans to deliver the first ten units of the ID.3 GTX FIRE+ICE in time for the IAA and the ID. Meeting in Locarno. The company aims to continue producing special models annually, ensuring demand and employment stability at its production sites. The ID.3 GTX FIRE+ICE will be available in various international markets, expanding Volkswagen's global reach in the electric vehicle sector.
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