What's Happening?
A beachside cafe in Devon, known as The Winking Prawn, has been featured in the Hollywood film 'The Roses', starring Olivia Colman and Benedict Cumberbatch. The film, directed by Jay Roach, is a reimagining of the 1989 classic 'The War of the Roses'. Filming took place in June 2024, with the cafe transformed into 'We've Got Crabs', a fictional establishment owned by Colman's character, Ivy Rose. The production involved significant changes to the cafe's appearance, including menus, staff uniforms, and signage. The film crew spent approximately three weeks in Salcombe, utilizing local landmarks such as the town's church for costume changes and makeup. The cafe will temporarily operate under its film name for about four weeks to celebrate the movie's release.
Why It's Important?
The involvement of The Winking Prawn in a major Hollywood production highlights the growing trend of international film projects utilizing UK locations for their scenic and versatile landscapes. This not only boosts local tourism but also provides economic benefits to the area, as film crews and cast members contribute to the local economy during their stay. The film's release could attract fans and tourists to Salcombe, enhancing its reputation as a desirable filming location. Additionally, the transformation of the cafe into a film set offers a unique marketing opportunity, drawing visitors interested in experiencing a piece of Hollywood in Devon.
What's Next?
Following the film's release, The Winking Prawn will continue to operate as 'We've Got Crabs' for a limited time, allowing patrons to experience the cafe as seen in the movie. This temporary change is expected to attract both locals and tourists, eager to engage with the film's setting. The cafe will revert to its original branding later in September. The success of 'The Roses' could lead to further interest in Devon as a filming location, potentially bringing more film projects to the area and boosting local businesses.
Beyond the Headlines
The use of Devon as a stand-in for San Francisco in 'The Roses' underscores the adaptability of UK locations in international cinema. This practice not only showcases the region's natural beauty but also highlights the creative ways filmmakers can utilize diverse landscapes to represent various global settings. The collaboration between local businesses and film productions can foster community engagement and cultural exchange, enriching the local arts scene and providing unique opportunities for residents.