What's Happening?
Audible has announced a holiday promotion for 2025, offering new and returning subscribers three months of Audible Premium Plus for just $0.99 per month. This offer is available until December 16 and requires
users to be logged into their Amazon Prime account to access the promotion. After the promotional period, the subscription will revert to the standard rate of $14.95 per month unless canceled. During the promotional period, subscribers can select one audiobook per month to keep indefinitely, even after the subscription ends. Audible Premium Plus provides access to a library of 500,000 audiobooks, significantly larger than the 10,000 available with the lower-tier Audible Plus plan.
Why It's Important?
This promotion is significant as it provides an affordable entry point for new and returning users to experience Audible's extensive audiobook library. The offer could attract a wide range of users, from avid readers to those new to audiobooks, potentially increasing Audible's subscriber base. The ability to keep selected audiobooks indefinitely adds value to the subscription, making it an attractive option for consumers. This move could also influence competitors in the audiobook and streaming service markets to offer similar promotions, impacting pricing strategies and consumer choices in the industry.
What's Next?
As the promotion runs until mid-December, Audible may see a surge in new subscribers taking advantage of the offer. The company will likely monitor the promotion's success and consider similar strategies in the future to maintain and grow its subscriber base. Competitors may respond with their own promotions to retain market share. Additionally, Audible's strategy of offering a substantial discount could set a precedent for future holiday promotions in the digital content subscription market.
