What's Happening?
British management consulting firm Gate One has launched a new office in Paris, marking its first presence in mainland Europe. Founded in 2013, Gate One specializes in organizational consulting, digital transformation, customer experience, and AI strategy. The firm was acquired by Havas Group in 2019, which has facilitated its international expansion. The Paris office aims to position Gate One as an alternative to traditional consulting firms in France, leveraging the country's third-largest consulting market, estimated at over €22 billion. Orianne Trouillet, appointed as Head of Gate One in France, brings extensive experience from her previous roles at Ekino Consulting and Orange.
Why It's Important?
The expansion into France represents a significant milestone for Gate One, allowing the firm to tap into one of Europe's largest consulting markets. This move is part of Gate One's broader strategy to leverage Havas Group's geographical reach, enhancing its service offerings and client value. By establishing a presence in France, Gate One aims to challenge established consulting firms like the Big Four and French-origin groups, offering a unique blend of expertise in customer experience, marketing, and digital transformation. This expansion could lead to increased competition and innovation within the French consulting sector.
What's Next?
Under the leadership of Orianne Trouillet, Gate One plans to collaborate with other Havas Group agencies to offer a creative consulting experience. The firm will focus on delivering meaningful change through targeted expertise in customer experience, marketing, and organizational transformation. As Gate One integrates into the French market, it may seek further expansion opportunities within Europe, potentially influencing consulting practices and client expectations in the region.
Beyond the Headlines
Gate One's entry into France highlights the growing importance of interdisciplinary approaches in consulting, combining diverse experiences and perspectives to address complex challenges. This strategy aligns with the high expectations for transformation in the French market, where operational execution often remains a challenge. Gate One's approach could set a precedent for other consulting firms looking to innovate and differentiate themselves in competitive markets.
