What's Happening?
Pete Cory has been appointed as the chairman of Arcade, the management agency for The Sidemen. Cory brings extensive experience from his 18-year tenure at Google and YouTube, which he left in 2024. His appointment is expected to bolster Arcade's strategic
direction and management capabilities, leveraging his background in digital platforms and content creation.
Why It's Important?
Cory's appointment is significant as it highlights the growing influence of digital content creators and their management agencies in the entertainment industry. With his experience at major tech companies, Cory is poised to enhance Arcade's operations, potentially leading to increased visibility and opportunities for The Sidemen. This move reflects the broader trend of traditional media figures transitioning into roles that support digital content creators, indicating a shift in how entertainment is managed and monetized.
