What is the story about?
What's Happening?
James Harden's restaurant, Thirteen, located in Houston, has closed due to $2.2 million in unpaid rent and other lease-related amounts. The restaurant's locks have been changed, and management can regain access by settling the outstanding rent. Thirteen, named after Harden's Houston jersey number, opened in 2021 after Harden's trade from the Rockets to the Brooklyn Nets. The closure is linked to Harden's absence from the Rockets, which may have impacted the restaurant's business model and success. Despite the closure, Harden remains active in Houston's community and is part of the Houston Dynamo ownership group.
Why It's Important?
The closure of Thirteen underscores the challenges faced by celebrity-owned businesses, particularly when the owner's local presence diminishes. Harden's absence from the Rockets likely affected the restaurant's appeal and customer base, highlighting the importance of celebrity involvement in sustaining business ventures. This development reflects broader economic challenges in the high-end restaurant sector, where location and celebrity association play crucial roles in success. The situation may prompt other celebrity entrepreneurs to reassess their business strategies, considering the impact of their personal brand and local engagement.
What's Next?
As Harden continues his NBA career with the Los Angeles Clippers, the future of Thirteen remains uncertain. The restaurant's management may explore options to resolve the rent issue and potentially reopen. Harden's ongoing community involvement in Houston could influence future business ventures, as he balances his professional commitments with local interests.
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