What is the story about?
What's Happening?
NBCUniversal Global TV Distribution and Wolf Entertainment have introduced a new FAST channel dedicated to the Law & Order series. The channel launched with seasons five through ten available on platforms like LG Channels, Pluto TV, Prime Video, The Roku Channel, Samsung TV Plus, and Xumo Play. This initiative marks the first time NBCUniversal has launched a FAST channel across multiple platforms simultaneously, offering a significant portion of the series' episodes to viewers.
Why It's Important?
The creation of a dedicated FAST channel for Law & Order underscores the evolving landscape of television distribution, where free, ad-supported streaming is becoming increasingly popular. This strategy allows NBCUniversal to leverage its extensive content library to reach broader audiences and generate additional revenue through advertising. It also reflects a growing trend among media companies to diversify their distribution channels and adapt to changing consumer preferences.
What's Next?
NBCUniversal plans to add more episodes to the FAST channel throughout the year, potentially increasing viewer engagement and advertising revenue. As Law & Order approaches its 25th season, the company may explore further expansion of its streaming offerings, including potential collaborations with other platforms. The success of this channel could influence future decisions regarding the distribution of other NBCUniversal properties.
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