What's Happening?
TacoDero Restaurant & Lounge, located near the Frederick Douglass Greater Rochester International Airport, is set to close at the end of October. The owners describe this as a transitional period rather
than an end, with plans to continue operating their food truck. TacoDero, known for its birria tacos, began during the pandemic when Cordero Rivera returned to Rochester and teamed up with Tim Reed. Despite the restaurant's popularity, economic challenges such as rising food costs, staffing issues, and construction affecting visibility have led to the decision to close the physical location. The restaurant will host its final Taco Tuesday celebration on October 28.
Why It's Important?
The closure of TacoDero highlights the ongoing struggles faced by small businesses in the current economic climate, including rising operational costs and staffing challenges. It reflects broader trends in the food industry where businesses are adapting by shifting focus to mobile operations like food trucks, which offer flexibility and lower overhead costs. This move may influence other local eateries to reconsider their business models in response to economic pressures. The continued operation of the TacoDero food truck suggests a strategic pivot that could sustain the brand and maintain customer engagement.
What's Next?
TacoDero plans to continue its food truck operations, serving at local events and accepting catering bookings. The owners intend to strategize during the winter and anticipate making a significant announcement by next summer. This period of transition may involve exploring new business opportunities or expanding their mobile presence. The final Taco Tuesday celebration on October 28 will serve as a farewell event, potentially drawing significant community support and attention.
