Pret A Manger Appoints New CMO Amid Expansion Plans

What's Happening?

Pret A Manger has appointed Matthew Bresnahan as its new Chief Marketing Officer (CMO). Bresnahan joins Pret from Restaurant Brands International, where he held senior international marketing roles for 12 years, most recently serving as VP for virtual brands. In his new role, Bresnahan will oversee Pret's global and localized marketing functions, including product innovation, loyalty programs, customer insights, PR, and delivery channels. Pret CEO Pano Christou expressed confidence in Bresnahan's ability to deepen customer relationships and expand Pret's reach. Bresnahan aims to enhance Pret's brand connection with existing UK customers and introduce the brand to new markets globally. This appointment comes as Pret continues its expansion across the UK and US, with plans to test new meal deal formats in the UK to drive lunchtime trade.

Why It's Important?

The appointment of Matthew Bresnahan as CMO is significant for Pret A Manger as it seeks to strengthen its brand presence and expand its market reach. Bresnahan's experience in building global food brands and driving growth through insight-led marketing is expected to benefit Pret's strategic goals. His leadership could enhance Pret's competitive edge in the fast-paced food and beverage industry, particularly as the company explores new meal deal formats to attract more customers. The expansion efforts in the UK and US indicate Pret's ambition to grow its market share and adapt to changing consumer preferences, potentially leading to increased revenue and brand loyalty.

What's Next?

Pret A Manger is set to test new meal deal formats in the UK during the final three months of 2025. These trials aim to offer better value and boost lunchtime trade, with options such as a croissant and drink or a sandwich, drink, and crisps. The success of these trials could influence Pret's future marketing strategies and product offerings. Additionally, Bresnahan's leadership may lead to further innovations in Pret's marketing and customer engagement approaches, potentially expanding the brand's footprint in new international markets.