What's Happening?
dLocal and Cleeng have formed a partnership to improve subscription billing experiences in Brazil by integrating local payment methods such as PIX. This collaboration aims to address challenges in the digital subscription sector, including payment failures and limited credit card use. By combining Cleeng's subscriber management platform with dLocal's payment infrastructure, the partnership seeks to streamline subscription billing, reduce friction, and increase conversion rates for merchants.
Why It's Important?
The partnership between dLocal and Cleeng is crucial for the rapidly expanding digital subscription market in Brazil, which is driven by high internet penetration. By offering local payment solutions, the collaboration enhances accessibility and reliability for consumers, potentially leading to increased growth and retention in the subscription market. This development highlights the importance of adapting payment solutions to local consumer preferences, which can significantly impact the success of digital services in emerging markets.
What's Next?
The partnership plans to expand its capabilities by incorporating credit card acquiring to further increase payment coverage across Brazil. This expansion could lead to broader adoption of subscription services and digital content offerings, driving growth in the digital economy. As the partnership evolves, it may set a precedent for similar collaborations in other emerging markets.
