What's Happening?
Scripps Sports has announced a new initiative to broadcast five University of Hawai'i Rainbow Warriors football games across its local television stations in the western United States. This move aims to expand the team's visibility and accessibility to fans, particularly in regions where many of the players originate. The games will be aired in cities such as San Diego, Denver, Las Vegas, Phoenix, Salt Lake City, Tucson, and Boise, among others. The Rainbow Warriors, who are part of the Mountain West Conference, currently hold a 2-1 record this season. The broadcast schedule includes matchups against Portland State, Fresno State, Utah State, San Diego State, and Wyoming. This initiative follows Scripps Sports' recent five-year renewal with the Big Sky Conference, indicating a strategic expansion in sports broadcasting.
Why It's Important?
The decision by Scripps Sports to air University of Hawai'i football games is significant for several reasons. It enhances the visibility of the Rainbow Warriors, potentially increasing their fan base and support across the continental United States. This move is particularly beneficial for players whose families and supporters reside in these broadcast regions, allowing them to follow the games more easily. Additionally, the increased exposure could aid in recruitment efforts, as the team can now showcase its games to a broader audience. For Scripps Sports, this partnership strengthens its sports programming portfolio, aligning with its strategy to expand coverage of collegiate sports, which can attract more viewers and advertisers.
What's Next?
As the broadcast of these games unfolds, it is likely that the University of Hawai'i will see an increase in fan engagement and support from the expanded audience. The success of this initiative could lead to further collaborations between Scripps Sports and other collegiate sports programs, potentially setting a precedent for similar broadcasting deals. Additionally, the performance of the Rainbow Warriors in these televised games could impact their recruitment and future scheduling, as increased visibility often correlates with heightened interest from prospective players and other institutions.