What's Happening?
Rachel Zegler has embraced the ripped jeans trend, rounding off her 'cool girl' outfit with this timeless fashion staple. Ripped jeans have a long history, becoming popular in the 1970s within hippie and punk rock movements, and later in the 1990s grunge
subculture. Their popularity has fluctuated over the years but never fully disappeared. Recently, ripped jeans have been making a comeback, permeating premium and luxury markets. Teen Vogue's style director, Alyssa Hardy, noted their resurgence in mainstream fashion, highlighted by their presence on NYFW runways from brands like Private Policy, Brandon Maxwell, and Coach.
Why It's Important?
The resurgence of ripped jeans signifies a broader trend in fashion where vintage styles are reimagined for contemporary markets. This trend reflects a shift towards more casual and expressive fashion choices, appealing to younger demographics who value individuality and self-expression. The inclusion of ripped jeans in luxury collections indicates their acceptance in high fashion, potentially influencing consumer preferences and retail strategies. As brands like Coach incorporate these styles, it suggests a blending of streetwear with luxury, expanding market reach and diversifying product offerings.
