What's Happening?
Viking has reached a significant milestone in the cruise industry by surpassing a total of 100 ships, marking its 28th year in business. Originally a niche player in river cruising, Viking has expanded
to ocean and expedition cruises, operating on 21 rivers and reaching five oceans across all seven continents. The company celebrated this achievement with a naming ceremony for its nine newest river cruise ships in Basel, Switzerland, including the Viking Honir, designated as ship number 100. Viking's fleet now includes 89 river cruise ships, 12 ocean cruise ships, and two expedition cruise ships. The company has built its brand on Scandinavian style and quiet luxury, targeting curious travelers interested in science, history, culture, and cuisine.
Why It's Important?
Viking's expansion reflects its innovative approach to cruising, which has modernized river voyages and reinvented ocean voyages. The company's growth challenges industry giants like Carnival Corporation, which previously had over 100 cruise ships before downsizing during the pandemic. Viking's focus on experiential travel and its commitment to expanding its fleet with advanced hydrogen power systems highlight its leadership in sustainable and luxury travel. This expansion could influence the cruise industry's standards for environmental sustainability and luxury travel experiences, potentially attracting more travelers seeking unique and eco-friendly options.
What's Next?
Viking plans to continue expanding its operations, with a committed orderbook to add 27 river ships by 2028 and 10 ocean ships by 2031. The fleet is expected to reach 112 river ships in 2028 and 23 ocean and expedition ships in 2031. Viking's partnerships with shipbuilders like Meyer Neptun and Fincantieri will facilitate this growth, with additional options to further expand the fleet. The company's focus on hydrogen power systems in new ships may set a precedent for environmental innovation in the cruise industry.
