What's Happening?
The Victoria's Secret Fashion Show made a grand return to Brooklyn, showcasing a blend of iconic models and new faces. The event featured returning supermodels such as Adriana Lima, Alessandra Ambrosio, and Jasmine Tookes, alongside first-time Angels
like Angel Reese, Iris Law, and Suni Lee. The show was marked by performances from artists Madison Beer, Karol G, K-pop group TWICE, and Missy Elliot. Executive creative director Adam Selman emphasized the show's powerful and playful storytelling theme. Jasmine Tookes opened the show, proudly displaying her pregnancy, while Angel Reese and Suni Lee became the first professional athletes to earn their wings. The runway also saw the return of Bella and Gigi Hadid, with Bella debuting a new honey-colored hairstyle. The event was characterized by vibrant performances and a diverse lineup of models, including newcomers like Barbie Ferreira and Emily Ratajkoski.
Why It's Important?
The 2025 Victoria's Secret Fashion Show signifies a shift in the brand's approach, embracing diversity and inclusivity by featuring professional athletes and a broader range of models. This move reflects changing societal norms and consumer expectations, potentially influencing the fashion industry's standards. The inclusion of athletes like Angel Reese and Suni Lee highlights the growing intersection between sports and fashion, expanding the brand's appeal to a wider audience. The show's emphasis on storytelling and diverse representation may enhance Victoria's Secret's market position, attracting new demographics and reinforcing its relevance in a competitive industry.
What's Next?
Victoria's Secret's renewed focus on inclusivity and diverse representation may lead to further collaborations with athletes and entertainers, broadening its appeal. The brand's strategic shift could prompt other fashion companies to adopt similar practices, fostering a more inclusive industry. As the fashion show continues to evolve, stakeholders will likely monitor consumer reactions and sales performance to assess the impact of these changes. Future shows may continue to feature diverse talent, reinforcing the brand's commitment to inclusivity and potentially influencing broader industry trends.
Beyond the Headlines
The inclusion of professional athletes and diverse models in the Victoria's Secret Fashion Show may have long-term cultural implications, challenging traditional beauty standards and promoting body positivity. This shift could inspire other brands to prioritize diversity, leading to a more inclusive fashion landscape. The show's storytelling approach may also influence how fashion events are conceptualized, emphasizing narrative and emotional engagement over mere spectacle. As the industry adapts to these changes, ethical considerations around representation and inclusivity will likely become more prominent.
