What's Happening?
Pan Pacific Hotels Group has appointed Celine Du as its Chief Commercial and Marketing Officer, effective November 1, 2025. Du will oversee the commercial strategy and performance across the group's portfolio,
including Pan Pacific, PARKROYAL COLLECTION, and PARKROYAL brands. Her responsibilities include revenue generation, channel management, loyalty programs, and global partnerships. Du's appointment follows a recent rebranding of the group's core brands and a focus on integrated commercial excellence.
Why It's Important?
Celine Du's appointment is significant for Pan Pacific Hotels Group as it seeks to enhance its commercial strategy and market presence. Her experience in leading global commercial initiatives at Mandarin Oriental and Shangri-La Hotels positions her to drive growth and strengthen brand recognition. This leadership change could impact the group's competitive positioning in the hospitality industry, influencing market share and customer loyalty.
